ELEONES welcomes US House of Representatives' directive for olive oil tests (23/05/2016)
After Interpol announced their largest ever seizures of fake food, the US government is looking for ways to stifle counterfeit olive oil.
The US House of Representatives in a paper published recently “directs the Food and Drug Administration (FDA) to take a sampling of imported olive oil to determine if it is adulterated or misbranded…. and report to Congress within 270 days on its findings and what actions the FDA will take to ensure consumer safety and proper labeling of imported olive oil. “
The above actions come as “The Committee is concerned with reports that consistently describe the prevalence of adulterated and fraudulently labeled olive oil imported into the United States and sold to American consumers. In addition, some products labeled as olive oil may contain seed oil, which poses a serious health risk to consumers who are allergic to seed oil.”
ELEONES welcomes the above directive as inferior quality olive oils are sold as extra virgin in the US and other major markets as resent studies have shown. The result is for consumers to be tricked and for companies like ELEONES to try to compete on price with products that belong to lower quality categories.
The above adulteration issue brings to light another issue that concerns the ELEONES team for some time. This is the so called “world” or “international” olive oil competitions. There are many in the world and even in Greece. However with the exception of perhaps one, none of these competitions manages to check before it announces “the winners” if the products actually sold in the market under the same brand, are the same products that took part in the competition!
This is the reason why the ELEONES team is very skeptical about all these competitions.
The US House of Representatives paper can be found here.